OVERVIEW

Kick It Out is English football’s leading equality and inclusion organisation, dedicated to tackling all forms of discrimination in the sport. The “Kick Sexism Out” campaign was launched in response to research revealing widespread sexism in football. Many female fans reported facing harassment, while some male fans held misogynistic views. To address this, Kick It Out partnered with TEAM LEWIS to create a powerful campaign video that exposed the realities of sexism in football and sparked meaningful conversations.
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Supporting the campaign with creative video production and PR efforts to help the message reach a wide audience. The campaign’s video became Kick It Out’s highest-performing piece of content across social media, generating over 200 pieces of media coverage and reaching a combined circulation of more than one billion.

​​Filmed/Edited (BTS) by
Tyrell McCaskie

Director & Editor:
Matt Bowie

Camera Operative:
Tino Musiiwa (DOP) 
Tyrell McCaskie (2nd Camera Assistant)

Writer:
Beth Abel

Producers:
Micheal Hay
Ben Chilton

Actor:
Alec Hopkins 
 
Speakers BTS:
Tyrell McCaskie
Matt Bowie
Beth Able
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Location:
Brentford Football Stadium
Tooting Home
Walthamstow Pumphouse Museum